Our history

After 30 years, our passion for beautiful, comfortable shoes remains as strong as ever.

The Novelty brand was founded in 1982. More than thirty years and a whole array of changing fashions later, we’re still busy designing, producing and selling footwear, with just as much enthusiasm as ever.

Generation after generation, the Novelty brand has gained a wealth of experience. From the very first mules to today’s models, each item of Novelty footwear embodies our traditional hallmark values of comfort and beauty.

Our philosophy

There’s one rule we never break:
in every one of our collections,
comfort must go hand in hand with style.

We believe in the importance of simple, skilfully crafted items, both in our work and in our daily lives. This is why every Novelty model is designed to reflect our philosophy: comfort and style, each just as important as the other.

Our aim can be summed up in a few words: anyone who chooses our footwear – whether they’re male or female, 30 or 60 – must be guaranteed a product that feels just as good as it looks.


What makes Novelty footwear so comfortable? GEL INSIDE, IN SOSTITUIBILE, LOW IMPACT and MORBIFLESS: four invisible yet effective technologies. Let’s take a look at them.

Over the years, it’s normal for the cartilage of the heel to thin and harden. The soft GEL INSIDE cushion absorbs impact, making shoes more pleasant to wear and walk in.

Each Novelty model has an insole that can be removed and replaced with a custom-crafted one. Once you try it, you’ll wonder what you did without it: IN SOSTITUIBILE offers a truly perfect fit.

The secret of Novelty footwear is on the inside: below the leather on the outside is a soft, foamy material that moulds to fit the shape of the foot, remembering it and shifting back into shape once you take off the shoe.

Inspired by the classic “slip-lasting” technology, MORBIFLESS is both incredibly light and unbelievably flexible. Only those who’ve tried a pair of Novelty shoes can understand!

To make the walk softer, smoother and extremely comfortable. The lining sewn to the insole allows you to enjoy a stylish yet flexible shoe to be worn all day


Looking for information on our models and technologies? Have a specific request? Fill in the form: we’ll get back to you in 2 working days.

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is a brand of
Calzaturificio Fraven S.p.a

Via colombare. 3
Nogarole Rocca (Verona)

Pec : fraven@pec.it
REA VR - 110691
Capitale Sociale 300.000


+39 045 639 50 68

+39 045 639 50 22